Be here now is the third studio album by english rock band oasis, released on 21 august 1997 by creation records. Following the worldwide success of their first two albums, definitely maybe (1994) and (whats the story) morning glory? (1995), the album was highly anticipated. Oasis management company, ignition, were aware of the dangers of overexposure, and before release sought to control media access to the album. The campaign included limiting pre-release radio airplay and forcing journalists to sign gag orders. The tactics alienated the press and many industry personnel connected with the band, and fueled large-scale speculation and publicity within the british music scene.